QualiArts, Inc. has officially rolled out an ambitious global advertising campaign titled the holodori Takeover for hololive Dreams, marking the first official video game adaptation within the massively popular virtual YouTuber franchise. Jointly developed and operated by QualiArts and COVER Corporation, the promotional blitz has spanned seven major international hubs, including Osaka, Taipei, Seoul, Jakarta, Los Angeles, New York, and Tokyo.
The campaign launched in early September across Asian markets before expanding globally later in the month. Prominent displays featured cutting-edge 3D billboard visuals, giant outdoor LED screens, transit advertising wraps, and personalized messages from virtual talents alongside newly recorded music videos composed exclusively for the title.
Global City Highlights
Each participating city received tailored activations highlighting local and international virtual talents:
- Osaka and Taipei: Featured localized music videos and massive screen placements, including customized messaging in Ximending featuring twelve participating talents.
- Seoul: Showcased looping broadcasts on the prominent Gangnam K-POP SQUARE screen, accompanied by an eye-catching 3D billboard featuring Otonose Kanade.
- Jakarta: Dedicated specific weekly windows to distinct generations of hololive Indonesia talents displayed at the LED Ratu Plaza.
- Tokyo: Operated a fully wrapped Yamanote Line train alongside a striking 3D presentation of Tokino Sora at the Cross Shinjuku Vision.
- Los Angeles and New York: Brought the virtual phenomenon to North American audiences with a 3D billboard starring Mori Calliope near the Los Angeles Convention Center and Times Square displays highlighting the franchise's chibi avatars.
hololive Dreams is currently available as a free-to-play rhythm and role-playing title with optional in-app purchases across iOS, Android, and PC via Steam. Fans can check out further details through the official press release.
