Sanrio has officially announced that its newly minted Sanrio Games division will launch its inaugural smartphone title, Sanrio Kawaii Me Live!, worldwide in January 2027. Alongside the announcement, the company dropped an introductory concept trailer offering an early look at the rhythm-based gameplay and character lineup.
Global pre-registration for the title officially opened on Monday, inviting players around the world to secure their spot ahead of the early 2027 launch window. The upcoming rhythm game brings together iconic mascot characters including Hello Kitty, Cinnamoroll, Pompompurin, My Melody, and Kuromi, featuring fully customizable outfits and stage environments.
Musical Collaborations
Beyond the character roster, the project boasts an impressive array of original song collaborations with notable musical acts. The soundtrack features contributions from Soala, SHE'S, Lienel, Polkadot Stingray, Yabai T-Shirts Yasan, Mi'Line Hearts, and ZUTOMAYO, bridging the gap between iconic character design and contemporary Japanese alternative music.
