Sanrio has officially announced that its Fragaria Memories: Color of Wishes smartphone game will secure a worldwide release across iOS and Android platforms in fall 2027. Accompanying the announcement, the company has launched a brand-new promotional video offering a fresh look at the project's distinct aesthetic and fantasy setting.
Global Expansion and Development
The upcoming title will follow a free-to-play model supplemented by optional in-app purchases. Development is currently underway via a collaboration between Ateam Holdings and Sanrio. While international fans await further details regarding localized audio tracks and text language options for the global version, production momentum continues to build toward the 2027 launch window.
Origins of the Ikemen Knights
Introduced initially in September 2023, the Fragaria Memories initiative reimagines classic Sanrio mascots protected by dedicated, remarkably handsome knights known as ikemen. The overarching creative vision centers on delivering an authentic fantasy narrative populated by distinct human characters.
The roster consists of 18 specialized knights categorized into three distinct musical and narrative units: Red Bouquet, Blue Bouquet, and Noir Bouquet. This latest gaming adaptation follows in the footsteps of previous character-driven ventures such as 2016's Sanrio Danshi, which similarly transitioned from conceptual origins into a broader multimedia presence including television anime adaptations.
